Three women gave useful advice to a room full of entrepreneurs Tuesday.
Lovelee Brooks, Divine Bunch and Sakinah Bunch spoke at the Radcliff Small Business Alliance’s monthly meeting, providing tips from search engine optimization to managing mental health.
Brooks owns Lovelee Occasion & Etc., a virtual solutions business. She said virtual assistants, which are remote contract workers that can perform a variety of services, can be valuable to small business owners, especially those that aren’t as tech savvy. She said in a business environment becoming more and more dependent on the internet, being offline means alienating a large portion of potential customers.
“There is an estimated 9 billion people on Earth, and 4.6 billion of them are on somebody’s social media platform,” she said.
She said making good use of social media wasn’t as straightforward as it may seem, and consulting with a virtual assistant may help business owners get better results.
Divine Bunch spoke about search engine optimization. She compared search engine optimization, or SEO, to having a desirable spot in the yellow pages.
“People don’t want to dig through all the different letters in the yellow pages to find a business,” she said.
Owner of Divine Writing Agency, Divine creates written content for websites and uses SEO techniques to put businesses higher in search engine results. She said consistent content posting and links coming back to your website from other places resulted in higher placement, meaning potential customers were more likely to see your business online.
Sakina, a holistic coach and wellness advocate, stressed the importance of balancing work with mental and physical health. She said she struggled with depression for years, working from morning to night and eating whatever she could grab. She warned that, eventually, it would end badly.
“If we don’t make time for our wellness, we will be forced to make time for our illness,” she said.
She suggested profit didn’t always have to be money and said good relationships and friendships are worth building.
“Is profit legal tender or a currency we reinvest in the lives of others, especially the ones that we love?” she asked rhetorically.
She said 72% of entrepreneurs experience mental health concerns at some point in their life, and 49% experience a chronic mental illness.
“Work your business, but never let your business work you,” she said.