The 39-year-old former Trump White House press secretary enjoyed the support of former President Donald Trump and easily dispatched her sole Republican opponent long after she cleared the field of other serious GOP contenders.
A return to the governor’s mansion would be a homecoming for Sanders after she spent her teenage years in that residence as the daughter of former Gov. Mike Huckabee — a pastor who led the state for more than 10 years. Sanders would be the first daughter in US history to serve as governor of the same state her father once led.
“The only thing that could stop Sarah Sanders from being governor of Arkansas is a Martian invasion,” Arkansas Republican strategist Bill Vickery said ahead of Tuesday’s primary.
Trump carried Arkansas by nearly 28 points in 2020.
With her deep political connections in Arkansas, her experience as a seasoned political operative and the national following that she built as press secretary and later as a Fox contributor, she quickly established herself as the candidate to beat after entering the race in January of 2021.
But at the core of her connection to voters, Vickery said, was the fact that she has been in the public eye since her pre-teen years, starting with her father’s 1992 US Senate run, followed by his stint as lieutenant governor, then his tenure as governor.
“She sort of grew up in front of everyone in Arkansas. Then as the spokesman for President Trump,” Vickery said, “the vast majority of Arkansas voters, who are Republican, saw what they felt like was a significant mistreatment of her from the national press corps, and pop culture figures — they saw her withstand that.”
But back home, many Arkansans viewed her treatment in Washington as rough.
Consolidating GOP support
But her popularity in the red state of Arkansas has demonstrated how receptive voters have been both to her combativeness and her unapologetic defense of Trump in that role.
Trump’s endorsement gave Sanders greater entrée to thousands of his small-dollar donors and she was also backed by GOP Gov. Asa Hutchinson.
“She’s been an unstoppable force the whole time,” said Janine Parry, a political science professor at the University of Arkansas, noting that Sanders has ascended at a very different political moment than her father, benefiting from Arkansas’ transition from an overwhelmingly Democratic state to a solidly Republican one since 2010.
“She’s a masterful campaigner. We really don’t know much about her public policy positions, at least at the state level, but of course in this climate that really doesn’t matter.”
The Sanders campaign did not respond to CNN’s requests for an interview.
Democrats are likely to end up with a charismatic and formidable nominee of their own in Chris Jones, an ordained minister and nuclear engineer who earned a Ph.D in urban planning at MIT. But Parry, who also is the director of the Arkansas poll at the university, said it will be difficult for any Democrat to break “38% at best” in November given GOP dominance within the state.
As voters struggle with rising gas and grocery prices, Sanders also campaigned on beginning to phase out the state income tax, though she has not specified a timeline or outlined the specific cuts she would make to existing programs. In the crisp, made-for-television soundbites that became her hallmark, she suggested it would create a “pay raise” for Arkansans that would offset the “pay cut” that they are experiencing through inflation, adopting the GOP argument that the Biden administration’s policies have made inflation worse.
Jones, the Democratic candidate, told CNN he is not opposed to income tax cuts, but that as a mathematician he has yet “to see the work” from Sanders’ campaign about what cuts would be required to make a full phaseout possible.
Vying against four other Democrats in the primary, Jones argues that Arkansans will ultimately reject what he has described as a Sanders’ campaign message based on fear, lies and the politics of division and embrace what he calls his “PB&J” agenda — preschool, broadband and jobs.
“We know there is fraud in every election,” she told the newspaper. “How far and wide it went, I don’t think that will be something that will be ever determined.”
A political tactician makes the leap to candidate
Sanders’ ease in deflecting questions in a way that leaves them open to broad interpretation is a political skill that has been helpful in her ascent. Several Arkansas political strategists said one of the most overlooked aspects of her campaign was the depth of her knowledge of the state as political tactician.
In her memoir “Speaking for Myself: Faith, Freedom, and the Fight of Our Lives Inside the Trump White House,” Sanders notes that she spent most of her childhood on the Arkansas festival circuit campaigning with her dad. It was a rotation that included chuck wagon, toad and turtle races, and the Gillett Coon Supper where she said that one must eat racoon to avoid offending the hosts — “and I loved it,” she wrote. By the time she was a college sophomore at Ouachita Baptist University in Arkadelphia, she was spending the summer crisscrossing the state as a field staffer for her father’s 2002 reelection campaign and organizing his statewide RV tour.
After two years in the George W. Bush administration, Sanders helped run her father’s 2008 campaign for the Republican presidential nomination, later serving as campaign manager for his 2016 bid. In the early days of that first presidential campaign at the age of 24, she writes that she was her father’s “scheduler, driver, advance team, digital director, press secretary (and) political director” — ultimately running his operation for the Iowa Caucus, which he won. She later ran the 2010 US Senate campaign of then-Rep. John Boozman of Arkansas, helping him win the nomination outright in an eight-person field.
Jon Gilmore, an Arkansas-based political strategist who advises the governor, recalled how Sanders filled in for Boozman in one of his debates when he had a conflict: “How many other campaign managers have actually stood in for the candidate in a debate with other candidates running for the US Senate?” he asked ahead of Tuesday’s primary.
“You had her, already then, with the ability to speak in a unique way to the voters of Arkansas, and now it’s just on a whole different scale,” Gilmore said. “She is a daughter of Arkansas. She knows the state better than anybody — and I think that’s why you have seen the support coalesce around her.”
This story has been updated Tuesday with CNN’s projection in the race.